01. The Services
Branding
WHY IT’S NEEDED
To reposition BEC as a future-facing, legacy-driven builder that appeals to investors and development partners by clearly articulating its unique value proposition, heritage, and long-term vision.
WHY IT’S NEEDED
To establish direct, ongoing communication with a curated network of investors and industry professionals through branded campaigns that nurture interest and reinforce BEC’s position as a market leader.
Photography
WHY IT’S NEEDED
To visually reinforce BEC’s reputation for excellence with high-quality imagery of past, present, and future projects — a critical tool for investor presentations, media placement, and web content.
Media and PR
WHY IT’S NEEDED
To elevate BEC’s visibility and authority through earned coverage in South Florida’s most respected real estate and business publications — strategically reinforcing its leadership with the audiences that matter most.
Web Design
WHY IT’S NEEDED
To create a modern, compelling digital presence that communicates BEC’s expertise, showcases its portfolio, and leaves a powerful first impression with institutional investors and development collaborators.
Social Media
WHY IT’S NEEDED
To build credibility and cultural relevance by consistently showcasing BEC’s projects, people, and point of view — helping attract interest from prospective capital partners and collaborators.
Marketing: Collateral
WHY IT’S NEEDED
To develop premium-quality branded materials — including investor pitch kits, brochures, and leave-behind gifts — that help make a memorable impression on family offices and development partners.
SEO
WHY IT’S NEEDED
To ensure BEC ranks prominently in relevant online searches — particularly those made by family offices, capital partners, and developers seeking qualified construction and co-development firms in South Florida.
Video
WHY IT’S NEEDED
To powerfully convey the scale, impact, and vision of BEC’s work through cinematic storytelling — an essential medium for capturing the attention of high-net-worth audiences.
Marketing: Outreach
WHY IT’S NEEDED
To deliver those premium collateral packages to carefully selected targets — creating warm opportunities to open dialogue with potential investors, collaborators, and strategic allies.
02. The Timeline
DAY 30
BRANDING
DAY 60
WEB DESIGN
DAY 90
SEO
VIDEO
PHOTO
SOCIAL
DAY 120
MARKETING: COLL.
DAY 150
DAY 180
MARKETING: OUTREACH
MEDIA & PR
DAY 1
03. The Numbers
Billing for BEC re-branding and marketing would be done through the signing of a contract with 360 hours of labor, the estimated total needed to complete all services.
The package of hours would be billed at $150/hr., the agency rate for Formula.
The hours purchased can be used for up to 6 months. After that, they expire and can not be used, unless “rolled over” into a new contract as monetary or labor credit, as long as the new contract includes at minimum the same amount of hours that were used for the previous project.
LABOR
SERVICE
DELIVERABLES
36 hours
Brand suite
Brand messaging
Marketing strategy
Web Design
Brand suite
8 hours
Branding
SEO
LABOR
SERVICE
DELIVERABLES
Buildout
18 hours
12 webpage site
Mobile optimization
24 hours
12 webpage site
Design
8 hours
12 webpage site
LABOR
SERVICE
DELIVERABLES
Competitor research
8 hours
N/A
Copywriting/Formatting
8 hours
N/A
Keyword research
12 hours
12 webpages
Social Media
LABOR
SERVICE
DELIVERABLES
Copywriting
12 hours
24 emails
12 hours
24 emails
Design
Video
LABOR
SERVICE
DELIVERABLES
Copywriting
9 hours
24 posts/stories
9 hours
24 posts/stories
Design
Photography
LABOR
SERVICE
DELIVERABLES
Editing
8 hours
5 videos
Finishing
20 hours
5 videos
Production
8 hours
5 videos
Marketing: Collateral
LABOR
SERVICE
DELIVERABLES
Editing
4 hours
200 photos
Finishing
8 hours
200 photos
Production
8 hours
200 photos
Marketing: Outreach
80 HOURS / $12,000
LABOR
SERVICE
DELIVERABLES
Gift coordination
24 hours
2 promo packages
Presentation design
8 hours
N/A
HOURS
MONTH 4
80 HOURS / $12,000
1
Promo package design
24 hours
1 brand presentation
MONTHS
360
1
Totals
Installment Schedule
MONTH 1
MONTH 2
MONTH 3
LABOR
SERVICE
DELIVERABLES
Promo package delivery
16 hours
120 firm database
MONTH 5
Emails & calls
16 hours
N/A
PRICE
6
MONTH 6
Database creation
24 hours
1 email/week
80 HOURS / $12,000
$54,000
60 HOURS / $9,000
30 HOURS / $4,500
30 HOURS / $4,500
16 hours